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Apple surpasses $ 100 billion in quarterly sales for the first time

The American technology giant Apple reached a record sales figure of 111,439 million dollars (83,017 million euros) between October and December, the first fiscal quarter for the Cupertino company, which represents an advance of 21.4 percent in relation to the same period of the previous year and the first time that the company exceeded the barrier of 100 billion dollars invoiced in a single quarter.

In the first quarter of its fiscal year, Apple obtained a net profit of 28,755 million dollars (21,421 million euros), improving by 29.3 percent the result recorded by the company between October and December 2019.

Apple’s sales recorded double-digit growth in the quarter in all geographic regions, with an increase of 12 percent in America, to 46,310 million dollars (34,499 million euros), and 17.3 percent in Europe , to 27,306 million dollars (20,342 million euros), while sales in China increased by 57 percent, to 21,313 million dollars (15,877 million euros) and 11.5 percent in Japan, to 8,225 million dollars (6,127 million euros).

Likewise, Apple reported that between October and December 2020, iPhone sales totaled 65,697 million dollars (48,942 million euros), 17.4 percent more, and those of Mac reached 8,675 million dollars (6,462 million euros). euros), while iPad sales revenue grew 41 percent, to $ 8,435 million (6,284 million euros) and those related to the sale of accessories 29.6 percent, to $ 12,971 million (9,663 million euros), while the services business grew 24 percent, to 15,761 million dollars (11,741 million euros).

“Our business performance in the quarter was driven by double-digit growth in each product category, driving historical revenue records in each of our geographic segments and an all-time record for our installed base of active devices.” Luca Maestri, Apple’s chief financial officer.

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