The union and the consistent work, success of the new wave of urban artists

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The union and the consistent work, success of the new wave of urban artists Nio García and Casper pose for the media after receiving the "Remix of the Year" award for the song 'Te Boté' during the Tu Música Urbano Awards gala, in San Juan, Puerto Rico. EFE / Archive

 San Juan, .- The Puerto Ricans Rafa Pabón, Darell and Jhay Cortez are some of the artists that are part of the new litter of interpreters of the urban genre and who assure Efe that they will keep active the musical movement working as a team to continue conquering the world with its rhythmic rhythm.

Pabón, which has almost 11 million listeners on Spotify’s digital platform, told Efe that their own success and that of their colleagues “is due to the hard work we’ve been doing for years and now is paying off.”

“We have to keep doing what we love and do it from the heart,” said Pabón, who at the time gains musical fame for the remix of “Ta To Gucci”, which also includes Darell, as well as Brytiago and Cauty -also from the new generation of artists-, and Chencho and Cosculluela, already established in the urban genre.


Darell, known for mentioning in his songs the phrases “Pa ‘that you know”, “By law” or “That’s right”, highlighted that “unity” has been the key to the success of this new comrade of young artists, whose ages fluctuate between 18 and 25 years, so some of these had not been born when the urban genre began in Puerto Rico.

In its beginnings, the rhythmic rhythm of reggaeton was known as “underground”, but later it was renamed reguetón, which fuses Caribbean genres such as salsa, mambo, dancehall and Jamaican reggae and which is currently the most musical genre. heard in the world.

“I feel it’s a blessed genre, we have to be united forever, there’s a lot going on around the world,” said Darell, who has nearly 8 million monthly listeners on Spotify and has participated in other successful remixes, such as “Asesina”. and “I threw you”.

The remix of “Te boté”, in which Bad Bunny, Ozuna, Nicky Jam, Casper Mágico and Nio García also collaborated, won “Remix Del Año-Internacional” in the first edition of the “Tu Música Urbano Awards”, which They took place in the Coliseum of Puerto Rico.
Jhay Cortez, co-author of “I Like It” -interpreted by Cardi B, Bad Bunny and J Balvin, and who won “Song of the Year” at the 2019 Latin ASCAP Awards, mentioned to Efe that “dreaming and fighting” has been the secret to success.

“It does not matter what they say about us, that we are new or that we are the new school, that has pushed us and helped give us strength to be here,” said Cortez, who said his musical work consists of being in the whole process. , from writing the lyrics, producing, engineering and even the music video.
Another interpreter of the new generation of urban music that is also reaping success worldwide is Myke Towers, with almost 6 million listeners on Spotify.

As Towers told Efe, each new member “has its essence,” so “when you bring different things to the table, the result is very hard.”
“That’s why everyone has their success and blessings,” said Towers, who nevertheless explained that he differs from other colleagues because “he raps and makes melodies at the same time.”
“We also have to make good music, take care of the lyrics and the image of each one, and give them entertainment, which is what people like,” he explained.

Thus, part of the success that these artists of the new generation are having, which also includes Anuel AA, Bryant Myers, Lunay, Lyano, Raw Alejandro, as well as the women Becky G, Anitta, Mariah, Natti Natasha, among others, it is for the support of already established interpreters.
Also, the work of the musical producers, including DJ Nelson, the duo of Mambo Kingz and DJ Luian has also been key to success.

“This is the new generation that will keep this genre alive for 100 years,” said DJ Nelson, who has worked in the urban genre for more than 25 years and who, in 1995, commercialized the term reggaeton on the cover of an disk.
“These kids do not stop working and they carry the music day by day and day, reggaeton is culture and that’s what I live,” said the veteran producer.

Meanwhile, Edgar Semper, one of the members of Mambo Kingz, emphasized that the fame of this new group of young artists is because they carry the motto: “in the union is strength”
Mambo Kingz and DJ Luian, administrators of the independent label Hear This Music, have also been singled out as responsible for the success of the Latin urban genre since they produced a large majority of urban artists ten years ago.

“The reality of everything is to work, a lot of people say that we have to do this and that, but they do not, we have to ‘focus’ on the work, because there are a lot of people who are hungry, it’s been ten years now. movements, like Daddy Yankee, but as producers, “added DJ Luian. (EFEUSA)

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