San Juan, 3 .- The Puerto Rican Carlos Pérez, director of the music video of the worldwide hit “Despacito” by Luis Fonsi, was chosen by Apple Music to design several covers of playlists or songs for the application of the musical platform.
As explained to Efe Pérez, founder of the company Elastic People, one of the four designs he made for the Apple Music platform was “Dale Reggaetón”, in which topics like “Calm” by Daddy Yankee with Snow appear, “Neither good nor bad” by Bad Bunny and “Llégale” by Lunay with Zion and Lennox.
There are also songs by J Balvin, Nicky Jam, Ozuna, Anuel AA, Sofia Reyes, Karol G, Sean Paul, Mala Rodriguez, Enrique Iglesias, Jon Z, Maluma, Brytiago, CNCO, Wisin and Yandel, Becky G, among others.
At the moment, the design of the covers of the song list is the most recent work Pérez has done at a professional level, although he announced that he will soon launch new projects with Luis Fonsi and Marc Anthony.
With Fonsi he directed “Despacito” -which also includes Daddy Yankee-, the most watched YouTube video in the history with over 6,000 million views and that also earned him the Best Video of the Year award in the Latin Grammy of 2017.
“I have been working with Daddy Yankee for 16 years and with Fonsi a few more, one is happy with the success of the music, but this time it was different, because beyond the music and the success of the song, for me it was more important the perception of Puerto Rico as a culture that was worthy at an international level, “said Pérez.
Pérez also directed to Fonsi the videos of “Impossible” with Ozuna and “Calypso” with Stefflon Don.
“Impossible”, at the moment takes 246 million visits, and “Calypso” 294 million.
Pérez, in turn, directed the musical videos of “Está Rico”, in which Anthony appears with Will Smith and Bad Bunny.
Pérez has also won several Latin Grammy awards for his videos and recently received the Al Mérito Award, the highest honor awarded by the Latin VideoClip Awards.
In these awards, Pérez won the award for “Best Tropical Video” for “Fever”, in which Ricky Martin and the duo of Wisin y Yandel appear, and the Best Video of bachata.
Given the success he has had throughout his career, Pérez said that the music of a song makes between 90 and 95% of the work for a music video.
“For me always the essence of everything is a good song, and there the work grows and impacts,” said Perez, who explained that the creative process of a music video is “quite intense”, although he acknowledged that it depends on the layout of the artist.
“I am quite demanding with myself and my creative process is intense, but more with myself than with the artists”, said Pérez, who recently attended the Media Lab of the Boys and Girls Club of Puerto Rico in the public residential Luis Lloréns Torres de San Juan.
There, he also director of the videos of “Vivir mi vida”, “Échame la culpa” and “Encantadora”, offered a talk to children and young people who participate in the program.
In the talk, Perez highlighted the importance of education and the values that led him to where he has arrived, the importance of commitment, discipline, preparation, dedication, and respect for leadership development.
In the same way, the young members of the program showed the work they are doing against gender violence and positive messages through the creation of music and audiovisual projects. (EFEUSA)