The Christmas campaign in the US, which ran from November 1 to December 31, 2018, involved spending on Internet purchases worth 126,000 million dollars, 16.5% more than in the same period of 2017.
According to data from the company Adobe Digital Insights, which analyzes the electronic sales of 80 of the top 100 retailers in the country, the average daily expenditure was 2,000 million dollars.
In 26 of the 61 days that the season lasted that figure was exceeded, while only in four (from 22 to 25 December) sales did not reach 1,000 million dollars.
Likewise, the company highlights the increase of mobile employment in traffic, with 51.4% of visits to stores through these devices, although only one third of purchases (31%) were made through the cell phone .
One out of every five dollars spent on this campaign (19.2%) was between Thanksgiving Day and the “Cybermonday” the biggest spending weekend of the year in the US.
According to the updated sales figures during the November bridge, Americans spent 24.2 billion dollars in the five most consumer days in the country, 23% more than in 2017.
In addition, consumers spent 40% more per day, on average, during the three weeks after the “Cybermonday”, with an increase in sales up to eight days before Christmas. (EFEUSA) .-