Executive of Bank of America argues that “Hispanics are very fighters”

Elizabeth Romero, executive of the Central Small Business Division of Bank of America, said in an interview with Efe that Hispanic entrepreneurs “are very fighters” and that thanks to their optimism and the drive of their community, they are able to move forward despite the difficulties.

“Hispanics are very fighters, there is always going to be a goal and also an obstacle for them, but they look for a way to change and do it in an excellent way because they come here to reach, and long for, their American dream,” Romero said.

“They will always have their concerns and nothing will be perfect, but the good thing is that they always look for a way to get ahead,” he added.

Elizabeth Romero

Bank of America presented on Tuesday the “II Hispanic Focus of the Small Business Owner Report”, a study that assures that Hispanic entrepreneurs show greater optimism and confidence than those who are not with respect to the evolution of their companies and about the economic situation in the United States.

Thus, 71% of Latino entrepreneurs surveyed expect an increase in their income in 2018 compared to 50% of non-Latinos who plan the same.

In addition, 37% of Hispanic entrepreneurs plan to hire more employees this year, as opposed to 16% of non-Latino owners of companies that expect to expand their workforce.

And Latinos also showed greater optimism regarding the evolution of the US economy in 2018, since 60% of them trust that it will improve compared to 46% of non-Latinos who see positive signs for the US. this year.

Romero, who said she is Hispanic and also comes from a family that made its way through business, said the results did not surprise her “at all.”

“It was nice to see the optimism and confidence of Hispanic entrepreneurs who have small businesses,” he said of the research findings.

He drew attention to how Latino entrepreneurs surveyed ensured that the cultural heritage and the fact of belonging to the Hispanic community helped them to prosper in their business.

“Hispanics are very close, they are with family and friends, and they look for ways to help each other, which helped them expand their business in the way that helped them to be more compact with other people,” he argued.

In this regard, he said that non-Latino entrepreneurs can also take note of the teachings left by Hispanics.

“What they can learn is to help each other, it really does not matter if you are Hispanic or not: if we unite as the community we are, it would be a better world for all,” he concluded. (efeusa)


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