Daddy Yankee launches new single, “Dura”, which picks up reggaeton beginnings

Puerto Rican reggaeton Daddy Yankee, self-styled “the boss” of the urban genre, today released his new single, “Dura”, on the radio waves, which takes up the roots of reggaeton.

The new theme of the global icon of the urban genre is now available on all digital platforms, the representatives of the artist said today in a press release.

Billboards’ 2017 Latin Airplay Artist describes “Dura” as “a fun song that feels good and includes old school reggae sounds and blends with the current musical influence.”

Daddy Yankee, the first Latin artist to reach Spotify’s first spot and named Billboard’s best Latin artist of 2017, also presented the official music video for the single today.

The video, filmed in Los Angeles, was directed by Puerto Rican Carlos Pérez, of Elastic People, who also directed the videos of “Despacito” and “Gasolina.”

The video “tries to project images on top fashion, individualistic dance style and beautiful and sincere personalities,” according to the press release.

In the video, also, the message evolves “and becomes a call to action for women to reclaim their space on the dance floor and within society itself,” the text adds. (efeusa)

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest

The first World Bank mission for the PARGIRH project concludes

Together with the Ministry of Economy, Planning and Development (MEPyD), the National Institute of Hydraulic Resources (INDRHI) led the presentation of the results of...

Harvey Becomes Category 3 Hurricane Before Arriving in Texas

Harvey, which became a Category 3 hurricane today, increased its maximum sustained winds to 125 mph while it moves toward the Texas coast, where...

10 arrested and one wounded by a knife in Washington after a demonstration in support of Trump

10 detainees and one wounded by a knife after the clash between Trumpists and anti-Trumpists Trump greeted protesters from his car before the incidents. The demonstration...

Disney prepares the live-action remake of The Aristocats

After the box office successes of The Lion King, Aladdin or Beauty and the Beast, and the most recent Mulan or Cruella, which premiered...

Beyoncé reveals complications in her latest pregnancy in Vogue magazine

The American singer Beyoncé revealed in the September issue of Vogue magazine the complications she suffered during the pregnancy and delivery of her twins...