The new Threads microblogging application could generate around 8,000 million dollars (7,293 million euros) in annual revenue for Meta Platforms, parent of the new social network that aims to rival Twitter, in two years, according to an analysis by Evercore ISI.
The study, collected by Bloomberg, contemplates that Threds will reach close to 200 million daily active users by 2025, after the new application has registered 100 million users in just a few days since the launch of the service last Wednesday.
Twitter, acquired by Elon Musk last year, closed its last full year as a listed company in 2021 with a turnover of 5,077 million (4,628 million euros).
Last week, hours after Threads’ debut, a lawyer for X Corp, Elon Musk’s company that controls Twitter, threatened to sue Mark Zuckerberg’s company for appropriating company trade secrets and intellectual property to Developing your own platform.
In a letter sent to Zuckerberg on behalf of X Corp by attorney Alex Spiro of the Quinn Emanuel law firm, the owner of Twitter accused Meta Platforms of carrying out “systematic, willful, and unlawful misappropriation of trade secrets and other property Twitter intellectual”.
X Corp’s lawyer alleges that the company that owns Instagram, Facebook and WhatsApp hired dozens of former Twitter employees who “had and continue to have access to Twitter’s trade secrets and other highly confidential information” assigning them “deliberately” to develop in a matter of months of the ‘Threads’ application, which he calls an “imitation”.
“Twitter reserves all rights, including, but not limited to, the right to seek civil and injunctive relief without further notice to prevent Meta from further retaining, disclosing, or using its intellectual property,” the lawyer warned in his letter.
Threads has an ‘interface’ very similar to that of Twitter and its operation is also the same. That is, you can create short text posts, in which conversion threads can be developed and limit who responds to those posts.
Although Threads is a completely independent platform, it is related to Instagram. So much so, that to navigate through it, the same user account is used as in said social network. In fact, the same username and profile photo are used.
Based on this, Threads has an option that allows users to automatically follow the same accounts that they previously followed on Instagram. In the event that any of these accounts are not yet in Threads, they will be shown as pending to join and, in the event that they are private, a follow-up request will be sent to them.
In the same way, users with a private profile can also configure if their Instagram followers can also follow them in Threads automatically or if, on the contrary, only some specific accounts can. As for users under the age of 16, they will have a default private profile.