The TikTok social network does not allow any type of political advertising, both in terms of ads and brand content. However, it wants to further clarify its guidelines regarding monetization features related to political issues.
As the TikTok team mentions, the accounts of politicians, political parties or government-run entities cannot be used to raise money for their campaigns.
Given this, TikTok used a series of measures. On the one hand, these types of accounts will not have monetization functions. That is, they will not have access to the functions that TikTok offers for the audience to support creators, such as tips, gifts, etc.
“These changes, along with our current ban on political advertising, mean that accounts owned by governments, politicians, and political parties cannot give or receive money through TikTok’s monetization features, or spend money promoting their TikTok. contents”, they indicate.
On the other hand, these accounts cannot be used to raise funds for political campaigns, either directly or indirectly.
In other words, videos cannot be published from these accounts requesting donations or promoting economic participation for their campaigns. And you also won’t be able to use TikTok posts to redirect users to a donation webpage.
TikTok, known in China as Douyin, is a Chinese-based social network for sharing short vertical videos owned by the Chinese company ByteDance. The platform is used to make a variety of short vertical videos, from genres such as dance , comedy and education, etc., which have a duration of 1 second, up to 10 minutes.
