Live Nation prepares to develop all kinds of concert formats in the coming months, which will vary by artist and market, with the horizon of returning to normal on a large scale in early 2021.
In a recent investor conference, the developer’s president and CEO, Michael Rapino, anticipated that they are working in all the different possible ways to get live music back this summer.
With more than 9,000 concerts -according to Variety- affected by the stoppage of the coronavirus worldwide, Live Nation plans go through streaming concerts without an on-site audience, drive-ins and festivals with reduced capacity.
“There are many great artists who can fill a pavilion, but they will make ten theaters or smaller high-end clubs. We are seeing many artists who want to leave once it is safe,” Rapino said, according to Rolling Stone.
He added: “It is important for us to continue doing concerts in drive-in format, which we are going to try and deploy. Concerts with fewer fans that have great broadcasting opportunities, festivals of reduced capacity that could be outdoors but also in a theater or in the track of a large stadium where there is enough space to be safe. “
“We have all these plans depending on the market and the place to be able to establish it in its reopening phases,” he said, adding that they will gradually resume activity in places as disparate as “Finland, Asia or Hong Kong.”
According to his calculations, there will be tests in the summer and in the fall, “if there are no second hot spots, we will see markets around the world” reopening. “Europe, specifically, has talked about opening up to more than 5,000 people in September,” he said.
And after this, he finished: “So I think that in the fall we will see more experiments and more shows taking place in sitting theaters, in some pavilions. So our goal is really to be selling in the third and fourth quarter of 2020 for a 2021 on a large scale “
