The technology giant Apple will launch TV +, its content service in ‘streaming’, within a period of “two months” to anticipate the arrival in mid-November of the platform of online series and movies of Disney, after the manufacturer of the iPhone has committed more than 6,000 million dollars (5,410 million euros) in the production of original content to gain a foothold in a sector where it must compete among others with services such as Netflix and HBO.
“The new TV + service will come into operation in the next two months,” two people familiar with Apple’s plans told the Financial Times, noting that the US multinational would seek to anticipate the launch of Disney Plus, that The Walt Disney Company prepares for next November 12.
Although Apple has not yet confirmed the timing for the debut of its streaming platform or set a price for the service, the Bloomberg agency reports that the company plans to set a fee of $ 9.99 per month. for TV +, in line with that charged by Apple Music or Apple News +, and slightly above the $ 8.99 per month of Netflix and Amazon Prime, as well as the $ 6.99 that Disney + will charge.
The launch of TV + coincides with the efforts of the company’s CEO, Tim Cook, to boost the multinational’s revenues through digital media and cloud services to reduce its dependence on the iPhone.
Apple recorded a net profit of 10,044 million dollars (9,055 million euros) between the months of April and June, which correspond to the third quarter of its fiscal year, which represents a 12.8% drop from its result in the same period of the previous year, after iPhone sales decreased 11.8% year-on-year and its revenues from China decreased 4%.
Apple’s turnover between April and June reached 53.809 million dollars (48.509 million euros), 1% more than a year earlier, with 2% growth in sales in America, up to 25.056 million dollars ( 17,478 million euros), while the revenues of the multinational decreased 1.7% in Europe, to 11.925 million dollars (10.690 million euros) and 4% in China, to 9.157 million dollars (8.208 million euros ).
Thus, in the first nine months of its fiscal year Apple accounted for a net profit of 41,570 million dollars (37,479 million euros), 8.4% less than in the same period of the previous year, while its sales fell 3.2%, up to 196,134 million dollars (176,823 million euros).