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Telemundo showcases the power of Latin stars and audiences in New York

New York, .- The television channel Telemundo boasted on Monday in New York to have stars like Kate del Castillo, Erik Hayser or Marjorie de Sousa on a red carpet to present its 2019-2020 program, aimed at a Latino audience every time most coveted by US advertisers

Not in vain, the event was framed in the first day of the week known as “Upfront”, in which the television industry summons its customers to show their news, as has been the case of another strong Spanish channel in the country, Univision , which made a long time at the same time in the Big Apple.

At the door of the Hammerstein Ballroom theater, two blocks from the Empire State Building, the Mexican Kate del Castillo, starring actress of the hit series “La Reina del Sur”, who returned to Telemundo on April 22 in her second season, declared smiling Efe that arrived with the “heart up” for the good reception.

“The results have been very positive and it gives us great pleasure after so much work, it was worth it”, said the interpreter of the drug trafficker Teresa Mendoza, beaming in a silver dress, who thought that we are “in another era” thanks to the Latin power , that has contributed “a different way of watching television”.

That idea was shared by his compatriot Erik Hayser, star of “Prison number one”, the first bet of the channel for a “political thriller” about Carmelo Alvarado, “that comes from below and by hazards of fate becomes a public figure, opinion leader, presidential candidate, president and prisoner number one. “

On the changes in the industry, Hayser said that “quality stories, well produced and well acted”, are “changing the rules of the game” and making this channel “a reference worldwide, because the Hispanic and Latino market It is huge “in the country.

Also, the Venezuelan Marjorie de Sousa, who premiered the series “Un poquito tuyo” tonight, said between tremors – the afternoon was too cold and rainy for the elegant summer dresses – that she was “nervous, happy and excited”, partly because it is being said well “high that the Latin talent has power”.

The Mexican Fernanda Castillo, also shared feelings: “I am very happy to continue representing Hispanics on television, my boyfriend (Erik Hayser) comes with a project that is presented this next year and I will surely make the second season of ‘Enemy intimate. ‘It’s a wonderful moment that represents our worth and strength. “

One of the couples of the moment, Isabella Castillo and Matías Novoa, recently married, agreed: “We Latinos are not a minority, we are the majority, almost half of this country and those who consume the most television,” she said, while he highlighted the “Connection with your land” of the spectators who follow them.

On the red carpet of the private event, in which this year the singer of Cuban origin Pitbull acts under the slogan “Together Unstoppable” (Together unstoppable), the presenter Gaby Espino also passed, which premieres MasterChef next Sunday; the journalist José Díaz-Balart; Catherine Siachoque and Fabián Ríos, among other stars.

This morning, at the iconic Radio City theater, Telemundo’s owner, NBCUniversal, made a presentation of her novelties, which “celebrated” the power of Hispanic consumers and took the stage to Del Castillo, Díaz-Balart and singer Luis Fonsi , “coach” of “La Voz”, who interpreted his success “Despacito”.

Del Castillo, who screened Telemundo’s Spanish content before investors for a significant period of time during the “Anglo” event, highlighted that the Latino population represents 60 million people in North America and is “the seventh strongest in the purchasing power of the world”. (EFEUSA)

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