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Saturday, March 2, 2024

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J Balvin bets on the ‘White’

As one of the artists with the highest number of views around the world, since it accumulates more than one billion visits to its YouTube channel per month, and two of its video clips occupy the first three positions of the most viewed globally, J Balvin a Once again he takes his visual creativity to the limit with the release of the new single and video clip ‘Blanco’.

J Balvin arrives with more force and new music and this is what we can expect: a lot of white scenery, fantastic rhythms and flying cats. Yes, flying cats. “Here is your man from Medellín,” Balvin says in this urban melody that he mixes electronic dance music sounds and the deep rhythm of the drums.

The clip shows Balvin in a futuristic atmosphere dressed in white accompanied by hypnotic dancers. “Made in Medellín / I give it to you without you having to ask / I followed you, I changed lanes / Mariao ‘I don’t know if to go or come,” he sings.

The global reggaeton ambassador surprised fans with the release of this new single produced by his frequent collaborator Sky. The theme is accompanied by Collin Tiley, who directed the video, which continues to take J Balvin’s visual creativity to the limit.

The launch also marks the first time in history that the art of a Latin album is created by Takashi Murakami, a renowned pop art artist of whom J Balvin is a faithful fan and from whom he collects many of his works.

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