Marriott International has launched its ‘all-inclusive’ platform to bring its brands, including The Ritz-Carlton, Westin Hotels & Resorts and Marriott, to the growing vacation segment.
In a statement, the company is prepared to grow in the ‘all-inclusive’ segment by boosting its Marriott Bonvoy travel program and its flagship brands.
The hotel giant has signed several management contracts with hotel developers that it plans to build five all-inclusive complexes, for a joint offer of more than 2,000 rooms, with an investment of 800 million dollars (712.7 million euros) , for exploited by the group.
These complexes are expected to open between 2022 and 2025 in Punta Cana (Dominican Republic) and Rivera Nayarit (Mexico). This is a 650-room Autograph Collection (opening scheduled for 2022) in Punta Cana and four other resorts in Punta Cana – The Ritz-Carlton with 240 rooms (2023), Westin Hotels Carlton with 400 rooms (2023), Autograph Collection of 300 rooms (2025) and Marriott of 500 rooms (2025) -.
PROMOTE YOUR BRANDS WITH THE VACATION SEGMENT.
These last complexes located in Mexico will be included as a NIA, in a flagship destination following the concept of the ‘all inclusive’ that Artha Capital, a leading venture capital firm and real estate developer based in Mexico City, plans to create to offer brands from Marriott in Riviera Nayarit. The project is expected to be built on 89 tropical hectares along the Pacific coast.
On its side, the Dominican Republic complex will be developed by DIT Hotels, based in Sofia, Bulgaria.
Marriott plans to continue expanding its ‘all-inclusive’ portfolio in well-known leisure destinations around the world, with a mix of new buildings and renovations of current complexes, including buildings that are already part of its portfolio. The new platform will give the more than 133 million members of Marriott Bonvoy the possibility of obtaining and redeeming points in these complexes.
With the acquisition of Starwood Hotels & Resorts in 2016, the group gained valuable experience in this segment by taking over the operations of its first all-inclusive hotel, the Westin Golf Resort & Spa, in Playa Conchal in Costa Rica, with 406 bedrooms. EP