San Juan, .- The Tourism Company of Puerto Rico (CTPR) today presented “Postales”, its new promotional campaign for domestic tourism under the brand “I’m Turisteando”, in order to motivate 300,000 Puerto Ricans to celebrate their summer vacation on the island.
The executive director of the CTPR, Carla Campos, explained that the campaign, which will be presented in all media between April and August, highlights the places of interest and attractions of the 78 municipalities of Puerto Rico, emphasizing that “Tu Isla is your best vacation. “
This promotional platform seeks to educate, inspire and encourage the residents of the island to dress, enjoy, stay and consume the tourist offer offered by Puerto Rico as a destination, Campos added.
“Our residents are a key driver for the development of the economy of the visitor,” said Campos, who expects that the 300,000 Puerto Ricans who celebrate their vacation on the island, represent 120,000 nights and a sum of 18 million dollars in room sales .
Campos mentioned that during the summer months, the local market represents up to 40% of total hotel room records.
Campos also mentioned that during the year 2018, a total of 505,740 residents stayed in traditional hostels (hotels, resorts, guesthouses, “bed and breakfasts”, guest houses, inns and condo-hotels).
In total, according to Campos, these hostels generated an income in rooms of 32 million dollars and approximately 3.2 million in taxes per room.
On the other hand, and for the first time, the 78 municipalities are honored with a series of postcard collections that celebrate an iconic place of each town and in turn inform tourists about the main places and activities of interest.
“We have worked an inclusive, collaborative and authentic campaign, which is designed to highlight the tourist offer of each of the 78 towns of Puerto Rico, we want to make Voy Turisteando not just a movement, but a lifestyle”, expressed Imaris Arocho, Director of Promotion and Marketing of the CTPR.
The advertising campaign will be broadcast in cinemas, print media, radio, television, digital media, billboards and others.
The same has counted with the collaboration of the directors of tourism of each municipality of the island, as well as with an alliance with the main ‘influencers’ local specialized in tourism and landscape photography. (EFEUSA)