Samsung has returned one more year to the CES consumer electronics fair to show the new products that will hit the market this year and the prototypes that bring together the latest innovations from the South Korean brand, with special emphasis on the television sector.
Samsung has updated the Neo QLED series TVs, which incorporate the house’s Neural 8K processor to improve picture quality with artificial intelligence upscaling and employ a Samsung-proprietary algorithm that drives automatic HDR remastering.
It has also presented the catalog of microLED televisions (from 50 to 140 inches) and OLED (in sizes of 55, 65 and 77 inches) for 2023. The latter incorporate Quantum Dot technology, and Neural Quantum processors to improve the limitations of the OLED panels in terms of brightness and color representation.
With regard to ‘lifestyle’, Samsung has added to its catalog The Premier 8K and The Freestyle laser projector with the Smart EDGE Blending function, which allows two projectors to be used simultaneously.
This year the company will bring to the market “the most complete portfolio ever offered by Samsung,” said the head of TV at Samsung Spain, Pablo Requejo García. “A very powerful range” that in Spain has managed to consolidate all categories, where it currently sells seven.
In fact, in the Black Friday campaign, the 65-inch OLED television has become the South Korean firm’s best-selling television, as pointed out by the Consumer Electronics business director at Samsung Electronics Iberia, Nacho Monge. “Samsung’s OLED is really appreciated by consumers,” he added.
Monge has also shared some brushstrokes of this market, which has decreased by 4.7 percent (November 2022), but in which Samsung has achieved a 36 percent share. It also leads the soundbar market, “the great forgotten”, but “it works very well”. In Spain, one in two sound bars sold is from Samsung.
And given the European regulations that will enter into force on March 1, which introduce new limitations around the Energy Efficiency Index (IEE) for electronic screens, the head of Consumer Affairs in Spain has ensured that “Samsung televisions of 2023, all and each of them will comply with the European regulations on energy regulation, especially those of 8K”.
Samsung has also offered a preview of Relight Mode, which will be coming to select Samsung Neo QLED 8K and 4K TVs by 2023 to enable people with severe visual acuity loss to view content. To do this, it highlights the contours and improves the contrast and color, making the content clearer.
OLED PANELS
The Display division has shared different prototypes of OLED panels that anticipate the future of portable devices. This is the case of Flex Hybrid, which allows you to create a ‘smartphone’ with the ability to fold on one side and slide on the other.
When it comes to sliding screens, the company has shared two prototypes: Flex Slidable Solo, which expands the screen on only one side, and Flex Slidable Duet, which expands it on both sides.
QD-OLED technology, which stands out for offering image quality from any angle, without distortion, is now in a 77-inch panel and uses an algorithm to improve color brightness and reach a peak of more than 2,000 nits.
And for the autonomous vehicle segment, New Digital Cockpit, a set of two screens for the digital cockpit that enhances the viewing experience.
HOME APPLIANCES
Appliances are never lacking on the Las Vegas scene, and this year Samsung has updated the Bespoke line, which stands out for its customization possibilities, with new fridges and an oven.
Specifically, it has presented a refrigerator model with two doors in parallel (Bespoke Side-by-Side) that has a flat and minimalist design and an automatic door opening function. And a four-door model (Bespoke 4-Door Flex) with a 32-inch screen and Full HD resolution, which integrates the Family Hub platform, with services such as Samsung TV Plus and Google Photos.
Samsung has also announced the Bespoke AI Oven, which integrates the SmartThings Cooking and Samsung Health platforms to help support a healthier diet.
MONITORS
Samsung has updated the range of monitors with the ViewFinity S9 screen, with 5K resolution and a 27-inch diagonal, aimed at creative professionals. It integrates a color calibration engine, which allows you to adjust the white balance, gamma and RGB color balance for perfect precision with your ‘smartphones’ through the Samsung Smart Calibration application.
It has also introduced a new 27-inch Smart Monitor M8 model, joining the existing 32-inch model, both with 4k resolution. This new equipment includes a SlimFit camera with 2K resolution.
The Odyssey line, focused on video games, has been expanded with a new model with 8K resolution and a 57-inch curved screen, Neo G9, with an ultra-wide format and 1000R curved curve.
For its part, Odyssey OLED G9 features a 49-inch Quad-HD curved display, 1800R and a 32:9 aspect ratio. It offers a dynamic contrast ratio of 1,000,000:1 as well as RGB and true blacks without color filters. And for smooth gameplay, it also features a 0.1ms response time and 240Hz refresh rate.
