The energy drink manufacturer Monster Beverage, owner of brands such as Monster, Burn, Reign or Predator, has entered the alcoholic beverage segment through the purchase of CANarchy Craft Brewery Collective for 330 million dollars (288 million euros) in cash , as announced this Thursday in a statement.
CANarchy has a dozen craft beer brands, most of them in the ‘IPA’ or ‘Ale’ categories. The transaction does not include the company’s restaurant business.
“This acquisition will provide us with an ongoing infrastructure, including staff, distribution and licensing, along with experience in spirits development and production capabilities,” said Hilton Schlosberg, Vice President and Co-CEO of the company.
The deal will close in the first quarter of 2022, subject to regulatory approval. Monster Beverage’s organizational structure will remain unchanged following the closing of the purchase and CANarchy will continue to function independently, maintaining its structure and management team.
