The multinational Visa Inc. announced today a cooperation agreement with technology company YellowPepper to provide mobile payment options for those who do not have smartphones in Latin America and the Caribbean.
The financier seeks to take advantage of the experience of the US company YellowPepper as a pioneer in nine Latin American countries, where it has used its payment platform on phones, which also covers the phones that are not smart.
YellowPepper has the “necessary presence in the region” to accelerate this technology at a time when “the payment industry moves from the plastic to the digital field,” said Allen Cueli, director of Visa Latin America and the Caribbean.
Visa noted that it is important to ensure that all payments are simple, convenient and secure regardless of the device used to pay, whether a watch, a bracelet, a telephone (no matter how unintelligent), an appliance or anyone connected to Internet.
As part of the agreement, YellowPepper will assist in the implementation of project management services and user experience design, as well as services oriented to the development and delivery of mobile applications.
Miami-based YellowPepper currently has more than 6.5 million active monthly users making 380 million transactions a year and connecting with more than 400,000 merchants.
“This alliance will enable us to deliver a truly powerful digital experience that is both secure, fast and, most importantly, convenient for consumers and businesses in Latin America and the Caribbean,” said Serge Elkiner, founder and president of YellowPepper .
The multinational Visa Inc. announced today a cooperation agreement with technology company YellowPepper to provide mobile payment options for those who do not have smartphones in Latin America and the Caribbean.
The financier seeks to take advantage of the experience of the US company YellowPepper as a pioneer in nine Latin American countries, where it has used its payment platform on phones, which also covers the phones that are not smart.
YellowPepper has the “necessary presence in the region” to accelerate this technology at a time when “the payment industry moves from the plastic to the digital field,” said Allen Cueli, director of Visa Latin America and the Caribbean.
Visa noted that it is important to ensure that all payments are simple, convenient and secure regardless of the device used to pay, whether a watch, a bracelet, a telephone (no matter how unintelligent), an appliance or anyone connected to Internet.
As part of the agreement, YellowPepper will assist in the implementation of project management services and user experience design, as well as services oriented to the development and delivery of mobile applications.
Miami-based YellowPepper currently has more than 6.5 million active monthly users making 380 million transactions a year and connecting with more than 400,000 merchants.
“This alliance will enable us to deliver a truly powerful digital experience that is both secure, fast and, most importantly, convenient for consumers and businesses in Latin America and the Caribbean,” said Serge Elkiner, founder and president of YellowPepper .
